The Penthouse
Picture: Tom Barker Group

Good day Tom! Inform us a bit of extra about your self and the Tom Barker Group.

Residing on this fast-paced world we’re the chosen “cash can’t purchase expertise” accomplice of many forward-thinking firms who really worth the funding in spending high quality time with their most valued shoppers.

We obtain this by means of First Class System 1 Hospitality Experiences, with our premium F1 suite The Penthouse by Tom Barker Group. We additionally work carefully with them to realize numerous model sponsorships and associations inside System 1 and System 2 by means of our key relationships within the sport. Giving our shoppers thrilling industrial alternatives which might in any other case be unattainable.

This sees me spend my time travelling everywhere in the world between Australasia, Singapore and additional overseas with my stunning accomplice Emilee as we tackle new alternatives and develop the enterprise into a world operation.

What would you say is your motivation behind organising The Penthouse and Tom Barker Group?

My motivation for establishing our firm comes from my two passions in life; firstly, motor racing, System 1 particularly and secondly, folks, working onerous with like-minded folks and making nice issues occur. The fun of seamlessly delivering a outstanding expertise for our friends is massively satisfying.

“Essentially the most dedicate of all pleasure is fulfilling the pleasure of others.”

Jean de la Bruyere

Motor racing is an unbelievable sport and in some ways a subculture. In New Zealand, we have now a really wealthy historical past courting again to the Nineteen Sixties with Bruce McLaren and Denny Hulme in System 1. I imagine this laid a pathway of success for a lot of generations of antipodes on the world stage, rising up across the sport definitely lit a hearth in me to go and obtain one thing nice with my life.

I launched The Penthouse System 1 Hospitality Expertise in 2018 on the Australian System 1 as a method of bringing like-minded folks collectively to construct nearer connections with one another and expertise the game from a brand new perspective.

Was there a memorable anecdote that you possibly can share with us and what was your response?

There are numerous nice tales, having the legendary Martin Brundle (Sky Sports activities F1 lead commentator, former F1 driver and arguably probably the most revered face in System 1) be part of us in The Penthouse solely half an hour earlier than his well-known Grid Stroll broadcast on the beginning grid of the 2022 Australian System 1 Grand Prix.

It was an absolute coup, as Martin not often does these sorts of appearances, particularly on race day. It was a particular second for us all and we’re very proud to name Martin a pal. Who is aware of perhaps he’ll make one other go to to The Penthouse in Singapore. You’ll have to attend and see.

In your opinion, is creating an unforgettable service expertise the most effective type of hospitality?

Picture: Tom Barker Group

Completely, I imagine when internet hosting our company consumer’s VIP friends at The Penthouse we’re successfully representing every of their manufacturers. Our consideration to element and clear communication are essential components to the method.

With this in thoughts, our goal is to create a vibrant but secure and relaxed surroundings mixed with meticulous consideration to element and naturally the most effective views of System 1. Executed appropriately by us and it’s one thing they may keep in mind for a lifetime and most significantly create a stronger private connection to the corporate.

What do you suppose is exclusive about The Penthouse that units it other than its opponents?

We encourage our shoppers to have “new eyes” by means of first-class hospitality, visitor choice, and growing a particular relationship with every of them. All the pieces we do is with big ardour and a focus to element.

Our mission is to assist our shoppers to attach with like-minded folks in an open and pleasant surroundings. When having fun with our first-class hospitality they have an inclination to chill out and are extra open of their conversations, serving to them to construct stronger relationships with others.

It’s right here we have now seen first-hand many multi-million greenback alternatives come up between our company shoppers and their VIP friends. To come back and have enjoyable with us but additionally give them robust industrial worth is the true buzz for me.

The private relationships we construct with our shoppers are definitely particular. A lot of whom have turn into mates, mentors and dependable advocates over time. They share in our achievements and kind a part of an ever rising worldwide group of inspiring and influential folks.

You have got been a accomplice with the Australian Grand Prix since 2019, how do you suppose your previous experiences shall be helpful with the upcoming Singapore Grand Prix contemplating that will probably be an evening race?

Picture: Tom Barker Group

We actually minimize our tooth with the Australian System 1 Grand Prix, they gave me a possibility in 2018 to have our personal suite, believed in my imaginative and prescient and have been an integral accomplice in our success up to now.

The teachings, alternatives and connections we have now shaped out of The Penthouse with the Australian Grand Prix Company over the previous 4 years stand us in nice stead for our growth into Singapore.

There are different notable Grand Prix circuits all over the world, comparable to Circuit de Monaco, Autodromo Nazionale di Monza and Silverstone, to call a number of. Why have you ever chosen Singapore to be the subsequent pit cease?

I simply love Singapore. Watching the primary Grand Prix in 2008 on tv at 13 years outdated made me keen to return right here and get entangled in some way. So to be internet hosting The Penthouse right here in 2022 is considerably of a childhood ambition achieved.

Possibly it’s the shining lights, and the general power of the place however there may be simply one thing magical about System 1 automobiles screaming by means of this metropolis at night time that made us know Singapore needed to be the subsequent frontier for The Penthouse by Tom Barker Group.

Solely lately has Asia began to choose up motor racing, how totally different is that this tradition from the West?

In western tradition usually, all of us love automobiles and the sense of freedom they afford us. Vehicles are usually accessible for folks and likewise a significant type of transport given the distances many people should cowl in our every day commutes.

From there folks turn into “automotive proud” and genuinely benefit from the thrill of driving. Race circuits have been constructed to make driving quick in a managed surroundings a lot simpler and the fascination with motor racing was born. It truly is a subculture amongst fans.

Do you suppose F1 fans in Asia are usually youthful than that of followers in Europe? And why?

Picture: Tom Barker Group

Usually sure, I imagine the large progress of E-Sports activities or simulator competitors in Asia lately has performed a key function in younger folks forming a ardour for automobiles and motor racing. Racing simulators are so practical now and provides entry to simply about each automotive and race circuit on this planet all from the consolation of their residing rooms. We at the moment are seeing a cross-over from E-Sports activities racers being aggressive in real-world racing environments which is superior!

Additionally native heroes on the System 1 grid give the Asian fanbase somebody to cheer for, thus driving big curiosity. There are at the moment three distinctive drivers from the area in System 1 now which is implausible: Alpha Tauri has Yuki Tsonoda (Japan), Williams Racing has Alex Albon (Thai) and Zhou Guanyu (China) is driving for Alfa Romeo.

Aside from The Penthouse, the place you present a first-class expertise to benefit from the Grand Prix, will you be venturing to cowl different prestigious occasions or excursions?

We do quite a lot of “cash can’t purchase” experiences predominantly in New Zealand and Australia by combining each thrills and luxurious. From high-performance driving with Porsche to {golfing} at a number of the world’s finest golf programs, different unique experiences embody heli-skiing, helicopter vineyard excursions, non-public air reveals by the Crimson Bull Air Race World Champion and provoking visitor audio system from Rugby World Champions to System 1 drivers.

We’ve an thrilling idea that we’ll be launching in 2023. Will probably be all the above mixed into one unbelievable week of first-class journey and hospitality for a choose group of high-performing folks.

What are some thrilling actions that friends can look ahead to with you throughout this F1 Singapore Grand Prix?

Picture: Tom Barker Group
Picture: Tom Barker Group
Picture: Tom Barker Group

Our friends travelling abroad shall be hosted from the second they land in Singapore until they depart, taking in a number of the finest eating places with unique waitlists, and having fun with the town from a brand new perspective.

The spotlight is our System 1 hospitality at The Penthouse, nonetheless guaranteeing a seamless week with different like-minded folks can also be essential. Our friends, together with our staff, are all staying on the Capitol Kempinski Singapore. They’re a terrific lodge accomplice and given the variety of friends we have now staying, it is going to really give the expertise a homely vibe.

Do you’ve got a favorite F1 driver?

Sure, I do. It’s a bit of left of discipline and he handed away properly earlier than my time however New Zealander Bruce McLaren is somebody I actually admire.

Beginning out life fully bedridden as a baby with a critical hip situation, he fought on to turn into an absolute pioneer of System 1 each as a driver and founding father of the McLaren Racing Staff. It is a testomony to his unbelievable spirit and character.

Essentially the most wonderful story about Bruce I imagine was within the Nineteen Sixties and 70s the place he could be flying throughout the Atlantic a number of instances per week tending to his enterprise and motor racing commitments between Europe and the US. Unusual even at the moment, and completely unimaginable in that period, he proved that no barrier might get in his approach to success.

The legacy he has left with the continued success of McLaren System 1 Staff and McLaren Automotive may be very particular. He’s definitely an inspiration to me.

Some other thrilling information to share with us?

Sure, we do. We’re very near asserting our thrilling plans for The Penthouse in Monaco and Las Vegas System 1 races in 2023. Additionally some alliances with System 1 groups and drivers will give our shoppers even larger entry to the game and industrial alternatives with international attain.

For extra details about The Penthouse, click on here.

For extra F1 reads, click on here.

Leave a Reply

Your email address will not be published.