Google Analytics 4 (GA4) must be on each website proprietor and marketer’s radar. After Google’s announcement that it’ll formally sundown Common Analytics (UA) in 2023, now’s the time to arrange your GA4 accounts — and sooner relatively than later.

UA properties will cease processing new information by July 2023. Those that need to entry their year-over-year information when UA sunsets ought to have accomplished their transition to GA4 by July 1, 2022.

However, for those who haven’t accomplished your migration but, it’s not too late. By transitioning your accounts right now, you’ll have extra comparability information for tomorrow and be higher set for subsequent 12 months’s deadline.

On this weblog, we’ll cowl the fundamentals of GA4, together with some recommendations on find out how to set it up and put together your website in time for the large transition.

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