Grand Seiko Spring Drive Chronograph GMT Limited Edition SBGC240
Picture: Grand Seiko

Grand Seiko has been fully separate, as a model, from Seiko since 2017, however each are nonetheless a part of the Seiko Watch Company (SWC), after all. SWC lately introduced that Grand Seiko would have its personal advertising and marketing, communications, distribution and gross sales subsidiary for the Asia-Pacific area, Grand Seiko Asia-Pacific Pte Ltd. Because the identify suggests, this firm will likely be headquartered in Singapore, and it’s a joint-venture between SWC and Thong Sia Watch (Far East) Co. Ltd; Thong Sia was beforehand answerable for all issues Seiko and Grand Seiko associated in Singapore and different Asian markets. Shinji Hattori, Chairman of SWC, and Joseph Wong, Chairman of Thong Sia Watch Group, will each be honorary chairmen of the brand new three way partnership agency.

These acquainted with the story of Grand Seiko may have seen this coming, on condition that SWC has taken the identical path in North America and Europe to nice success. Moreover, SWC President Akio Naito was the person who bought all that began when he was working the general Seiko enterprise within the USA.

grand seiko spring drive Shizuri-Yuki
Picture: Grand Seiko

“Once I first arrived within the US in 2016, one of many points I confronted was learn how to arrange a group of consultants who’re skilled within the luxurious watch enterprise,” Naito, who can be Chairman of Grand Seiko Asia-Pacific, informed us by way of a digital convention name. “I used to be lucky sufficient to recruit the correct individuals for this; after which I separated the Seiko group from the Grand Seiko group. In 2020, I did the identical in Europe, and now could be the time for us to do the identical in Asia (exterior of Japan and China). That is why we determined to create Grand Seiko Asia Pacific Pte Ltd… to recruit succesful administration to develop Grand Seiko within the area. We’re taking a look at a completely completely different viewers and distribution for Grand Seiko in contrast with Seiko. It’s essential to utilize separate experience and administration for the 2 manufacturers to completely develop.”

On 3 October this yr, the corporate will start operations, and it’s already staffed with the succesful folks that Naito requires. This contains Managing Director Yoshikatsu Kawada, and Regional Model Director Ida Idris-Low; Kawada will stay Government Vice-President, SWC. Idris-Low will likely be acquainted to many within the area from her time at Patek Philippe and Van Cleef & Arpels.

Grand Seiko Spring Drive SBGZ007
Grand Seiko SBGZ007. Picture: Grand Seiko

“The creation of this new firm is one other milestone within the historical past of Grand Seiko. I’m delighted by the progress that Grand Seiko has made previously few years in lots of markets all through the world and I’m sure that Grand Seiko Asia-Pacific will permit us to additional improve the model’s profile on this necessary area. I consider that we are able to sit up for a golden period for Grand Seiko,” stated Naito in a ready assertion launched to announce the launch of Grand Seiko Asia-Pacific.

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