The world is powered by the expertise economic system, and it is time to take that to coronary heart on the subject of recruiting. 

And on the subject of your hiring course of, it’s best to always remember that the candidate’s expertise is simply as necessary because the candidate itself.

Firms are more and more adopting recruiting automation tools to assist streamline their hiring, however do you know that candidate expertise is commonly missed?

How candidate expertise and recruitment automation are linked

Give it some thought: when you may have a candidate whose expertise was so unhealthy they’d by no means advocate your organization, they’ll inform everybody they know the way terrible their expertise was. 

And if they do not say something? They’re going to most likely nonetheless have that unfavorable impression of their thoughts after they see different job alternatives come up.

The results of this are drastic: not solely does it make candidates really feel like they’re being handled like numbers on a spreadsheet somewhat than human beings with their very own tales to inform, but it surely additionally means you are lacking out on a few of the finest candidates on the market.

In reality, your candidate expertise is so necessary that it may be one in every of your most necessary key efficiency indicators (KPIs): the Candidate Web Promoter Rating (NPS). NPS is a measure of how seemingly candidates are to advocate your organization to others primarily based on their perceptions about how properly you deal with them throughout the hiring course of. It is a essential strategy to perceive how properly your organization is doing at attracting and retaining expertise.

Fortuitously, there are instruments that assist automate recruitment processes and enhance the candidate expertise by saving money and time on handbook workflows, automating repetitive duties, and creating customized workflows primarily based on totally different roles in your group.

However first, what’s recruiting automation?

The time period recruiting automation sounds self-explanatory. Nevertheless, anybody that has ever managed a hiring course of is aware of how handbook and tough recruiting may be.

Recruiting automation refers to utilizing software program to automate and streamline your recruiting processes. The purpose of utilizing this software program is to cut back handbook duties that may be finished extra effectively by expertise, unencumber recruiters’ time, and empower them with information that facilitates well-informed hiring choices. 

What’s candidate expertise?

The candidate expertise is greater than only a sure a part of the recruiting course of. It is the general expertise that candidates have along with your firm, from preliminary outreach to the ultimate hiring choice. Resulting from this, it is necessary for corporations to spend money on their candidate expertise.

The candidate expertise is not nearly retaining a job itemizing lively and posting open roles on social media. It is about ensuring candidates see the worth in making use of to your open positions and perceive what it could be prefer to work at your organization. A constructive candidate expertise can enhance conversion charges on job postings.

A very good candidate expertise is nice for enterprise

Hiring the precise individuals can profit your organization in various methods. The suitable candidate can carry an inflow of recent concepts to your group and enable you to navigate modifications in your business. 

Moreover, in the event you’re trying to save cash in the long run by having workers who stick round for longer, a superb candidate expertise is crucial for creating an organization tradition that may hold workers happy and engaged.

In an effort to enhance your backside line, you might want to put ahead candidate expertise finest practices and take into consideration tips on how to entice prime expertise, plan to organize them for the job, and supply assist throughout their first few weeks on the job.

Each touchpoint in your course of has an influence in your candidate expertise, from the convenience of making use of on-line to how shortly you reply to inquiries. Therefore, a constructive and personalised expertise all through the hiring course of is essential to an organization’s success.

Why the candidate expertise issues

The candidate expertise in recruitment is essential to your corporation. It offers candidates a glimpse into your organization tradition, units expectations, and might both make or break the deal.

A poor candidate expertise might deter individuals from making use of for open positions and might even lead them away from working along with your firm altogether. A nasty interview course of or impersonal communication can flip off candidates and make them assume twice about working at a company. 

A constructive candidate expertise will enable you to entice prime expertise who shall be excited to work at your organization and put their finest foot ahead throughout interviews and different interactions whereas making use of.

why the candidate experience is important-1

Recruiting automation software program offers you management over the way you work together with candidates all through their recruitment journey, which suggests you’ll be able to guarantee every candidate has a constructive expertise along with your firm. Listed here are some methods recruiting automation software program may also help enhance your candidate expertise and improve your employer worth proposition (EVP).

Amplifies your employer’s model

When a candidate looks like they had been handled poorly throughout the interview course of, this could create word-of-mouth publicity that might negatively influence your employer model – even when they do not take one other job supply elsewhere. 

This will make them much less more likely to settle for provides from you sooner or later and will additionally make them share their experiences with others, which might negatively influence your model notion amongst potential candidates in addition to present workers.


of candidates contemplate employer model and fame whereas making use of for a job.

Supply: CareerArc

Along with bettering engagement and retention, offering a constructive candidate expertise exhibits potential candidates that you just’re dedicated to hiring individuals who suit your tradition and values. This may also help strengthen your employer brand by making you appear extra interesting as an employer within the eyes of job seekers.

Boosts high quality of rent

Hiring automation helps enhance the standard of rent as a result of it permits recruiters to concentrate on discovering candidates which might be really certified for his or her roles, somewhat than spending time looking by means of unsuitable functions or managing irrelevant candidates who won’t ever make it previous their preliminary screening. 

With higher candidates within the pipeline, recruiters have extra time to spend on every candidate’s profile to allow them to make knowledgeable hiring choices. This improves high quality, saves time, and reduces attrition.

Prevents burning bridges

When a candidate does not get the job or is not handled properly throughout the interview course of, it could actually have a unfavorable influence on their notion of your organization and model. They might share their expertise with pals or members of the family available in the market for jobs sooner or later. 

At the moment’s candidates are extra knowledgeable than ever earlier than. They will discover out extra concerning the employer and job by means of the web than they will ever get from a recruiter or hiring supervisor. They may retaliate by writing unfavorable evaluations on-line – or, in uncommon circumstances, even submitting lawsuits. This might deter future hiring as a result of, roughly 1 in 3 people turn down a job offer due to a overview they learn of the corporate on-line.

Will increase supply acceptance price

A constructive candidate expertise lets you reduce offer drop outs. A number of surveys have proven that when candidates really feel like they’ve had a superb expertise, they’re extra more likely to settle for provides. In reality, CareerPlug stories that 80% of candidates had been extra more likely to settle for a suggestion if they’d a constructive expertise.

When candidates have a superb expertise, they’re extra more likely to settle for provides and keep along with your firm longer. Give it some thought: would you wish to work someplace the place you by no means felt valued or revered? In fact not! So do not make your candidates really feel like they’re being handled that manner both.

Good methods to enhance candidate expertise with recruiting automation 

Making a constructive candidate expertise does not must be tough. Listed here are some sensible methods to enhance the candidate expertise utilizing recruiting automation. 

Job posting

Step one within the recruiting course of is posting jobs. With recruiting automation, you’ll be able to put up jobs on a number of platforms concurrently and attain extra candidates with much less effort and time. Plus, it is easy to automate notifications to candidates about alternatives that match their expertise and preferences.

Resume screening

Resume screening is a essential a part of the hiring course of, however it may be time-consuming if finished manually by HR or recruiters. More than half of recruiters (52%) report that screening candidates is probably the most tough a part of recruiting.

With recruiting automation, resumes are routinely screened by algorithms, and data-rich summaries are despatched to the human group for overview. This helps guarantee high quality and bias-free hiring whereas additionally saving money and time.

Candidate nurturing

With recruiting automation, you’ll be able to create automated messages that shall be despatched out to candidates primarily based on their response to an preliminary electronic mail or cellphone name. The message might embody what the following step within the course of is and supply them with details about your organization and tradition.

Automated candidate nurturing instruments will hold observe of all candidates who utilized to your open positions and notify them about new openings as quickly as they change into accessible. This helps be sure that they don’t neglect about making use of for jobs at your organization.

Partaking candidate communications

Automation instruments may also help streamline your candidate engagement course of by permitting you to ship personalised messages to potential hires at their comfort. These messages would possibly embody a survey that permits them to share their preferences, akin to working remotely or a Fridays-only schedule. It may be used to ship automated reminders about upcoming interview dates or supply tips about tips on how to put together for an upcoming interview.

A whopping 81% of candidates say that their general candidate expertise will significantly enhance if employers constantly talk standing updates to them.

Step one in bettering the candidate expertise is participating them through personalised communications. By sending well timed messages that match their pursuits and desires, it is possible for you to to attach with them on a private stage, which can make them really feel extra assured within the course of. 

Interview scheduling

Scheduling interviews is likely one of the most time-consuming elements of recruiting – it’s practically inconceivable to search out an open slot in everybody’s schedules without delay! With automation instruments, you’ll be able to permit candidates to schedule interviews at their comfort with AI-based robotic video interviews. Recruiters will, in fact, have entry to the recorded video interviews always.

Social recruiting

The usage of social media has change into an integral a part of any profitable enterprise technique right now. It is now not nearly creating content material to your web site or social media profiles – it is about utilizing social media channels to search out potential candidates for jobs that might not be marketed but. 


of candidates leverage social media throughout their job.

Supply: CareerArc

Social recruiting permits corporations to achieve out on to potential candidates by means of LinkedIn, Fb, and Twitter. This makes it simpler for candidates to search out appropriate positions. You too can use these platforms to create focused advertisements that may seem when individuals seek for job openings or corporations much like yours.

Suggestions and collaboration

Recruiting automation platforms let you get suggestions from candidates about their expertise along with your firm throughout the utility course of. This contains how lengthy it took them to listen to again after submitting an utility and whether or not they had been contacted by somebody at your organization about their utility. It’s helpful for each the applicant and the corporate.

A 2019 Talentegy report said that 75% of candidates had been hardly ever or by no means requested for suggestions. It’s excessive time we alter that. If you wish to know the way your candidate expertise stacks up towards others, there is not any higher manner than utilizing NPS. 

NPS may be calculated by asking one easy query; for instance: “How seemingly are you to advocate [company] to a good friend or colleague?” Respondents reply on a scale of 0 -10, with 0 being extraordinarily unlikely and 10 denoting that they’re extraordinarily more likely to advocate.

How chatbots can improve your hiring course of

Chatbots have change into some of the efficient methods to interact with potential candidates, in addition to present them with details about your organization and your tradition. Chatbots can handle every thing from preliminary contact to closing an worker deal, and supply real-time updates alongside the way in which.

chatbots and recruiting automation-1

In the event you’re utilizing a chatbot to gather primary data from candidates, they will not have to attend round for an electronic mail response from somebody who might be busy or not accessible at that second. They’re going to merely have the ability to ask questions and get solutions instantly. This may also help reduce down on pointless delays within the hiring course of and stop frustration for each events concerned (particularly when one social gathering is not accessible).

In addition they get entry to all of the details about the job instantly as an alternative of getting to attend till after the primary spherical of interviews, because the chatbot will have the ability to reply all of the FAQs. This helps give them an thought of how easily your organization operates and lets them know that you just’re at all times there to information them.

Why must you leverage recruiting automation?

Sufficient about candidate expertise. Let’s come again to recruitment automation and why it’s best to use it to rent sooner and higher.

Whether or not you are seeking to fill one place or many, automation can ship a stellar candidate expertise and enable you to get the precise individuals on board sooner with much less effort.

Recruiting automation instruments are designed to assist corporations handle their recruiting processes extra effectively and successfully. These instruments automate repetitive duties and enhance communication between totally different departments concerned within the hiring course of, so you’ll be able to onboard the most effective expertise with none gaps in communication. 

Elevated productiveness 

Recruiting software program helps you shortly establish candidates who’re finest suited to your open positions. The software program makes use of algorithms to establish expertise, expertise, and demographics that suit your firm’s wants. This allows you to discover candidates who might be a superb match for an open place inside simply minutes of posting it.

By utilizing a recruitment automation system, you’ll be able to enhance productiveness by automating your hiring course of from starting to finish. It can save you money and time by decreasing the variety of sources required to finish every job. 

Additionally, you do not have to fret about spending an excessive amount of time on one side of the method whereas one other half falls by means of the cracks. Consequently, you can full extra interviews in much less time and get higher high quality hires sooner than ever earlier than.

It additionally facilitates a extra collaborative hiring setting by enabling higher communication between recruiters and hiring managers. The expertise permits recruiters to handle a number of accounts from one dashboard, empowering them to deal with extra candidates per day with larger accuracy and consistency.

Improved high quality of rent

With recruiting software program, you’ll be able to shortly sift by means of 1000’s of candidates and choose solely those that are most probably to succeed at your organization. You’ll additionally have the ability to conduct background checks on potential workers earlier than bringing them on board, which can assist considerably reduce unhealthy hires.

By automating repetitive duties like sending emails, scheduling interviews, and updating data, you will unencumber time for extra necessary issues like figuring out prime candidates and shutting offers with them. Which means that you can rent higher individuals sooner with fewer errors alongside the way in which.

When all of your candidates are coming by means of one system as an alternative of spreading out throughout totally different ones, it is simpler to trace their progress from begin to end, permitting you to raised decide their potential match inside your organization tradition earlier than making a suggestion.

Bias-free hiring

Many corporations battle with unconscious bias when hiring new workers as a result of they lack goal information. Recruiting software program offers corporations entry to stories and information about how a candidate, no matter race or gender, will carry out throughout numerous roles to allow them to make higher, extra knowledgeable choices about who to rent for open positions.

It facilitates a extra standardized course of for reviewing resumes and conducting interviews. You’ll be able to take away some sources of bias from the hiring course of totally, which has been proven to enhance each range in hiring and worker retention charges. 

With automated techniques in place, there is not any want for human error when screening candidates, so everybody has an equal shot at being seen by recruiters.

Assess candidate expertise successfully 

Recruiting automation helps you successfully assess and consider candidate expertise. The software gathers data from resumes, cowl letters, and candidates’ solutions to chatbots, then makes use of algorithms to find out every candidate’s ability stage in every required ability set. This protects time and helps you make extra data-driven choices.

It lets you overview all of the candidates who’ve utilized for a job, after which slender down this checklist to those that are most fitted to your firm. You’ll be able to even filter out those that don’t meet sure standards, akin to {qualifications} or expertise ranges, and retailer them in a candidate repository for future wants.

Along with this, it additionally lets you try how properly they’d match into your organization tradition with instruments which might be designed to gauge their persona traits, work types, and preferences – all of which can enable you to decide if they are going to be a superb match to your group.

Decreased time-to-hire

One of many greatest advantages of utilizing recruiting automation software program is that it saves you time by automating tedious duties akin to screening resumes, scheduling interviews, sending reminders, managing candidates’ progress, and fascinating with them by means of the hiring course of. 

In reality, it’s been discovered that recruiters spend a big quantity of their time screening candidates as an alternative of specializing in different duties that may finally carry them higher outcomes.

With automation instruments in place, you’ll be able to establish prime expertise shortly and rent them sooner than ever.

Decreased cost-per-hire

With recruiting automation, you should use AI-based screening instruments that assist eradicate unqualified candidates early within the course of. This helps scale back your value per rent by saving vital quantities of money and time spent on recruitment promoting and different bills like workplace house rental prices and utilities. 

In reality, early adopters of AI-powered recruiting techniques in 2017, said that their cost-per-screen decreased by 75% and turnover lowered by 35%.

Enhanced candidate expertise

The candidate expertise is necessary for each stage of the hiring course of. The higher your candidates really feel about their interactions along with your firm, the higher they’ll really feel about entrusting you with their profession and doubtlessly approaching board as new workers. 

In accordance with a report by CareerBuilder, practically 4 out of 5 candidates (78%) say the general candidate expertise they’ve is an indicator of how an organization values its individuals. Recruiting automation makes it simpler for candidates to use for jobs, schedule interviews on the go, get assessed, and get all their questions answered with quite a lot of AI-based instruments like chatbots, robotic video interviews, and gamification.

Elevated range

It is no secret that range and inclusion are each extremely valued in right now’s workplaces. In reality, 82% of candidates and 87% of employers indicated they contemplate range a part of a super office – however it is usually fairly tough to attain. 

Recruiting automation helps corporations enhance range by taking away handbook duties from recruiters to allow them to concentrate on extra necessary issues like hiring nice expertise who signify the corporate properly.

Recruiting automation additionally makes it simpler for recruiters to search out numerous expertise swimming pools by eliminating a few of the limitations like human bias, insensitivity, and microaggressions that will forestall individuals from making use of for positions and even expressing curiosity in alternatives within the first place. 

Simple onboarding

One of many greatest challenges most corporations face when onboarding new hires is discovering methods to maintain their consideration throughout their first few days or perhaps weeks within the workplace – particularly if they don’t seem to be but acquainted.

Automation helps new hires stand up to hurry shortly by offering them with data tailor-made to their pursuits and desires as quickly as they begin working on the firm, which makes them really feel extra welcomed and appreciated by administration instantly upon arrival.

Knowledge-driven hiring

Automated recruiting instruments take all of the guesswork out of hiring. You’ll be able to observe precisely what sorts of candidates you are attracting, what they’re making use of for, and which of them are literally getting employed. This contains information akin to their {qualifications}, expertise and expertise, behavioral traits, and cultural match.

This information will enable you to enhance your recruitment course of over time by exhibiting you the place to go subsequent along with your technique.

Extra optimized hiring

While you’re utilizing hiring automation instruments to handle your recruiting efforts, you will get a greater sense of who’s actually certified for sure positions and the place they’re coming from (the supply of rent). 

You too can use this data to create higher job descriptions and conduct extra focused searches to source candidates who’ve the abilities required for open roles. With a wealth of historic data gained from transactional information, you’ll be able to optimize your recruitment technique to a tee.

Potential challenges of recruiting automation

When introducing new expertise into a company, there’ll at all times be some who resist change or do not see the worth in new instruments or strategies that may assist enhance productiveness and effectivity.

Listed here are some potential challenges in recruitment automation:

Expertise integrations

There are a lot of sorts of recruiting expertise, and it is not at all times straightforward to combine all of them collectively. For instance, whenever you’re utilizing electronic mail advertising and marketing software program, it is easy to ship out emails to candidates who’ve utilized on-line and observe up with them. 

However what if you wish to ship an electronic mail to somebody who has stuffed out a kind in your web site? You may need to combine your web site into your electronic mail platform to ensure that that to occur. 

This may be time-consuming and costly, but it surely’s value it in the long term as a result of it streamlines your whole processes. Furthermore, trendy recruiting automation platforms have built-in integrations to techniques like WhatsApp, Microsoft Workplace, and Slack.

Concern of automation

One other problem is the worry of automation. Many recruiters are afraid of utilizing automation in recruitment as a result of they do not wish to lose management over their course of or really feel like they will get replaced by machines. Nevertheless, the alternative is true – automated techniques really unencumber time for recruiters to allow them to concentrate on different elements of their job.

To beat this subject, ensure everybody has a excessive stage of understanding of how automation works and why it is helpful for each the corporate and its workers within the brief and long run.

Inside adoption

Inside adoption will also be a problem with automation. In the event you’re utilizing automation for sure elements of the recruitment course of (i.e., screening), you then’ll want buy-in from managers who’re nonetheless actively concerned in recruiting. In any other case, they might really feel like their duties have been taken away from them and change into pissed off or unmotivated at work.


A key advantage of recruiting automation is that it lets you scale your hiring efforts and standardize your messaging and branding throughout a number of candidates, guaranteeing consistency throughout all the hiring course of.

However there is a flip aspect: if the templates aren’t designed accurately, they will introduce inconsistencies in your model messaging that will finally compromise your skill to draw prime expertise.

For instance, in case your template does not embody an evidence of why somebody ought to work to your firm, candidates could also be left questioning what they’re getting out of the expertise, which might undermine their want to hitch the group.


We’re residing in a world the place information breaches occur all too typically, whether or not it’s a person hacking into a company’s community or a whole nation stealing thousands and thousands of data from corporations like Uber and Fb. 

In both case, hackers can steal delicate data like employment historical past, salaries, and extra – which supplies them entry to useful information that might assist them goal particular people inside your group.

A seamless expertise from begin to end

Recruiting automation instruments may also help you entice, have interaction, and convert candidates by offering a constructive expertise for each candidates and recruiters.

In right now’s aggressive market, it is extra necessary than ever to be sure to’re offering an important candidate expertise. With its skill to enhance candidate expertise, enhance range, enhance effectivity, scale back turnover, retain prime performers, and increase model recognition, it’s no marvel why recruiters are turning to automated instruments to handle their expertise pipelines.

Candidates wish to be sure that your corporation is an effective match for them, primarily based on how they’re handled throughout the utility and interview course of. By utilizing recruiting automation software program, it can save you time and sources, give your candidates a hands-on expertise, stand out in your business as an employer of selection, and finally enhance the standard and variety of candidates who apply for open roles at your organization.

The suitable candidate is on the market, but it surely’s as much as you to wow them from begin to end. Discover ways to present a profitable candidate experience each time.

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