Re-Route Festival 2022

Re-look and rediscover the sights, sounds and smells of Little India in a different way at Re-Route Pageant 2022. Picture: Re-Route Pageant

In case you suppose you’ve seen sufficient of Singapore’s roads, lanes, landscapes, and again alleys for the reason that pandemic cooped us on our Little Pink Dot, suppose once more. PLUS Collaboratives, a husband-wife duo whose storied profession as a multi-award-winning design studio within the discipline of experiential design, spatial design, graphic design, and visible communication, has an attractive proposition for fellow Singaporeans craving to discover Little Indian in its granularity and not-often seen cultures. The couple made up of Mervin Tan and Cheryl Sim are Inventive Director and Design Administrators respectively of the agency. Being co-founders of the corporate, their curiosity can’t be tamed particularly after they examine how good design is linked to human behaviours. Tan was concerned in a lot of nationwide programmes comparable to Singaplural in 2015 and 2016 the place he was the Pageant Director. He additionally took the reins of curating the multi-disciplinary experiences that launched the Singapore Tourism Board’s tourism marketing campaign referred to as “Ardour Made Doable”.

Re-Route Festival 2022

Cheryl Sim and Mervin Tan, Administrators of Re-Route Pageant. Picture: Re-Route Pageant

Cheryl Sim’s forte delves into spatial design, graphic design, experiential design, and visible communication. Her tutorial background the place she holds a Grasp’s diploma in Structure has led her to mix visible communications with the fields of built-in design ideas for her purchasers and authorities work. Certainly one of her famend works was creating an immersive print expertise for FujiFilm Enterprise Innovation referred to as “Insecta Iridesse” the place attendees explored tactility through the launch of the Ardour Made Doable model for the Singapore Tourism Board.

Come 16 to 9 October 2022, the couple is bent on creating deeper meanings with historic websites via curated design experiences tempered with cultural components. Dubbed “Re-Route Pageant”, the placemaking pageant will supply experiential storytelling within the precinct of Little India. Supported by Singapore Tourism Board and DesignSingapore Council, the pageant will lead attendees to witness and expertise how Singapore’s heritage could be expressed via a collective of artistic voices.

The three-week-long pageant will host curated experiences, programmes, installations, and different design activations, permitting folks to “detour”, and therefore “re-route” their traditional routes to discover the realm via a brand new lens or perspective. Attendees can acquire insights into Little India’s lesser-known historical past and oral anecdotes.

Re-Route Festival 2022

Yeo Buan Heng Liquor Retailer – Siblings David and Irene Yeo helm this quaint and rustic Yeo Buan Heng Liquor Retailer, situated at Chander Street. Picture: Re-Route Pageant

Little India is greater than only a seedy, gritty zone as Plus Collaborative’s novel, design-led placemaking Re-Route Pageant will show you in any other case. This detour will lead you deeper into the realm’s wealthy heritage and tradition. Whereas Little India is famend as a vacationer vacation spot, the Pageant will discover surprising routes tinged with a dose of serendipity. Tan opines, “As tourism steadily resumes within the post-pandemic world, we noticed the chance to gasoline the enchantment of Singapore’s historic areas via home and worldwide tourism. This September, Re-Route Pageant focuses on Little India, which is well-known to many as a historic website and a centre of facilities. Whether or not folks head all the way down to Little India for a particular goal or to discover heritage websites, guests are likely to solely think about particular areas with out absolutely appreciating the traits of the placement. The Re-Route Pageant intends to introduce story cores that can draw folks into different areas of Little India and discover the untold histories of the realm.”

Re-Route Festival 2022

Re-Route Pageant 2022 banner promotion. Picture; Re-Route Pageant

The highlights of Re-Route Pageant are three historic areas the place historic narratives are explored. The journey for members will make them expertise artwork installations, actions, and performances by numerous creatives. Exploring the granularity makes the entire journey extra enthralling as you start to find that Little India isn’t just a “house”, however as an alternative, a cornucopia of various communities, tastemakers, artisans, and vibrant livelihoods.

Race Course

For the ignoramus, Race Course was as soon as a busy sports activities and leisure hub for Europeans who had a penchant for horse racing. The Colonial-style premises had been erected in 1843 and was referred to as Singapore Racecourse. You’ll hear anecdotes of its former glory the place the higher class of society comparable to Europeans, Malay Sultans, and rich Chinese language would convene and benefit from the races.

New World Amusement Park

Right here, attendees will delve into the historical past of the New World Amusement Park which was as soon as an inexpensive and healthful leisure venue for the lots. The park was one of many first three amusement parks that proved to be a preferred hangout in Singapore from the Nineteen Twenties to the Sixties. It was once a spot the place totally different ethnicities would collect and benefit from the enjoyable honest vibe, the place boxing matches, getai and operatic performances, dance halls, and cabaret reveals wooed the crowds from all walks of life.

Serangoon Street

The wealthy historical past of Serangoon Street is explored as members will get to grasp how this highway was integral to the event of Little India the place it was bustling with commerce. Being one of many earliest roads inbuilt Singapore to function a hyperlink between the settlements on the town and Serangoon Harbour, you’ll get a first-hand clarification of how this primary thoroughfare served as an necessary conduit for companies and trades to flourish. You’ll get to listen to how the realm was well-known for its brick kiln commerce again within the 1820s, alongside cattle farming which was sorted by Indians. The explorative route will convey to mild how from 1860 to the Seventies, a bounty of industrial-led trades comparable to wheat-grinding sheds, sesame oil presses, rattan works, rubber smokehouses, and pineapple factories thrived.

Tasty Excursions

Re-Route Festival 2022

Come savour Pani Puri – one of many lesser-known cuisines from India. Journey into Little India’s meals tradition. Picture: Re-Route Pageant

Extra than simply pratas, the Re-Route Pageant may also place an emphasis on meals the place you get to discover Pav Bahji, Pani Puri, Momos, and extra. You’ll be able to finish the day with a chic cocktail served by the trades of Little India by Olibier Rooftop Bar.

For every spotlight, a gaggle of Singapore creatives will deep dive into the realm’s historical past and clarify the lesser-known historic anecdotes of Little India. Supplemented by themed experiences, design fixtures, actions, performances, and installations, members discover these “re-routes” extra immersive and insightful. The Re-Route Pageant may also work with small enterprise house owners situated inside Little India, to advertise and improve the neighborhood that makes the placement one-of-a-kind.

Re-Route Pageant tour tickets might be accessible for buy quickly. Ticket holders will get to expertise curated experiences from collaborating creatives comparable to Antz Chong, Bynd Artisan, Feral studio, NextofKin Creatives, Studio Asobi, and lots of extra. Guests may buy occasion merchandise in addition to style culinary delights specifically created for the Re-Route Pageant. For extra info, go to:

The Re-Route Pageant is a part of Asia’s premier design pageant – Singapore Design Week (SDW) happening from 16 to 25 September 2022 the place key pageant pillars comparable to Design Futures, Design Market, and Design Influence might be explored and introduced. Extra info could be discovered at

There may also be FIND – Design Honest Asia, a part of the anchor occasions for Singapore Design Week. Extra info at:


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