Critiques are consuming the software program world.

90% of consumers usually tend to convert after studying opinions. Product and peer opinions present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive data to potential consumers.

Investing and prioritizing in constructing a group centered round user-generated content material, particularly opinions, helps new audiences study extra concerning the model and its choices. Once they hear from actual customers, they discover it simpler to put their belief in what they’re saying concerning the firm.

On-line opinions are key to serving to clients perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual consumers coming to G2, it’s no shock that our knowledge on software program consumers taking a look at your product, class, and rivals makes for efficient gross sales options, advertising and marketing messaging, and buyer success communication.

Consider G2 as giving your corporation a double bonus: one on your product to get seen and achieve visibility via profiles throughout greater than 1,500 software program classes, and the second for potential consumers to learn product opinions, have interaction with the corporate, and convert into your clients.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to consumers care about you?

Software program consumers worldwide belief G2 to assist them select the proper options for his or her enterprise wants. With greater than 1,756,700+ (that’s quite a bit) genuine consumer opinions, G2 is THE place the place folks can uncover, assessment, and handle their software program.

About 90% of all consumers usually tend to make a purchase order after studying a assessment and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes via and can proceed to develop.

Our knowledge gives consumers with higher steering within the type of opinions, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise know-how.

For sellers, G2 presents you greater than one million pairs of eyes month-to-month that will help you achieve visibility in your software program class. G2 means that you can set up a robust market profile, acquire actual consumer opinions, automate assessment technology, leverage purchaser intent alerts, and entry aggressive insights.

With G2, SaaS firms can join with consumers straight and have interaction in conversations that assist information them via the gross sales funnel and make the proper buy choices.

You may as well uncover accounts searching for your product and associated rivals to make sure you seize their consideration. G2 Marketing Solutions is the proper addition to your current advertising and marketing toolkit to speed up offers and market your product in a wiser means.

Why software program manufacturers needs to be on G2:

  • Acquire purchaser belief of their software program buy journey.
  • Create a group for studying via peer-to-peer opinions.
  • Make data-driven choices via opinions and technological analysis.
  • Get elevated visibility over services and products as a vendor.
  • Have interaction with consumers to maneuver them via the gross sales funnel for better conversions.

How do I get my free profile optimized and arrange?

Now that you simply’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Observe this step-by-step information with greatest practices to optimize your product web page and leverage consumer opinions to spice up your gross sales pipeline and on-line model repute.

Step 1: Replace your profile

Patrons that come to G2 are “prepared to purchase”. On G2, they search for product data and positioning and infrequently evaluate a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as potential.

Product data

Think about this your holy grail to potential consumers. Make sure that all the data on this part is up-to-date and factually right.

  • Product logos: Your brand is your model’s first impression on a possible buyer and may differentiate you out of your rivals. Use a product brand simply acknowledged by G2 customers and keep away from logos with textual content as they’ll seem small on Grid Reports.

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, be sure that all profile particulars are thorough and correct, so guests totally perceive your answer.

    We suggest writing three brief paragraphs detailing primary data (firm title, location, measurement, and so forth.), the product’s key options and functionalities, and the software program’s major use case that outlines the issue it solves for customers.

  • Further data: You may add extra particulars about your product and point out data resembling the kind of software program, languages your product helps, exterior group hyperlinks, and product sides that offer you a aggressive edge.

  • Product pictures: Photos communicate louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they will use it. The varied file varieties supported for product pictures are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You may see 4 consumers from G2 who’ve considered or in contrast your product with a competitor. To get these results in the proper POC and scale back response time, it’s important to replace the “lead electronic mail.”

Guarantee to configure the e-mail addresses of the workers who will obtain lead alerts concerning account-level knowledge.

As a fast refresher, an account is a corporation actively researching G2, and knowledge resembling firm title, business, and geographical location rely as account-level particulars. With a free profile, you’re eligible to obtain 4 free account-level leads (woohoo!).


This area permits consumers to ask questions on utilizing a product, its options, and greatest practices. The dialogue platform can be a means for customers to carry up particular use circumstances of the answer to assist them make a purchase order determination and transfer down the gross sales funnel.

We suggest staying engaged with consumers because the conversations usually are not solely useful in constructing buyer relationships but additionally assist with search engine marketing. Regularly requested questions could be picked up by Google in search outcomes underneath the “Folks Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Realizing a software program’s capabilities gives guests on G2 with cues about the way it will profit them.

Equally, equipping customers with pricing data helps them outline the product’s worth and gauge whether or not it’s a device they need to put money into. For distributors, it’s also a means of displaying transparency and gaining purchaser belief.


Info concerning options helps G2 categorize your product appropriately and direct related guests to your profile. Particulars on product options may help reviewers when contemplating totally different options.

When offering particulars for options, be sure that you mark the extent or pricing plan at which a function is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis crew fleshes out all classes so as to add questions that customers might have concerning product options.


An organization’s pricing choices can have an effect on the kind and quantity of shoppers, the frequency with which current clients re-purchase merchandise, the benefit with which a enterprise grows, and the power to type long-term buyer relationships.

Listed here are some greatest practices whereas including pricing data to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options supplied with each bundle.
  • Clarify how your pricing and packaging differ from rivals in the identical area.
  • Let consumers know of any free trials chances are you’ll supply, as that data will seem under the product’s pricing desk and on G2 Examine pages.
  • Inform guests if you don’t disclose pricing data publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run assessment campaigns

After you’ve arrange your G2 profile, it’s about time to start out amassing consumer opinions. The perfect place to start out is with individuals who know and love you – AKA your current clients. When you’ve reached out to them and have gotten your first few buyer opinions, create a assessment assortment technique to drive the impact of online reviews in the long term.

You will need to keep in mind that your assessment technology technique should all the time be on high of thoughts on your buyer success and advertising and marketing crew.

Whereas it may be tempting to neglect about amassing consumer opinions as soon as you are feeling you’ve hit a strong quantity, automating the method with G2 Overview Technology may help you constantly acquire buyer quotes and testimonials. Leverage this data on your web site and social platforms to attach with potential consumers.

3 ways to gather opinions on G2:
1. We acquire: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion price.
2. You acquire: Belief no person however your self? No drawback. Acquire opinions via your assessment technology methods.
3. Auto-collect: Wish to flip your assessment assortment mode on however not fear about it? G2 Overview Automation’s acquired you. Get customers to share genuine and marketable product suggestions for a 20% common assortment price.

Make sure that your assessment assortment plan has a daily review assessment to proceed working the facility of social proof, gauge consumer sentiment, and inform worth propositions on your product growth processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However if you happen to’re nonetheless not sure, let me elaborate on its influence on rising model consciousness, understanding buyer sentiment, and capturing purchaser demand.

Elevate model consciousness

Having a G2 profile will get you seen by consumers who go to G2 to analysis their subsequent software program buy. Merely put, consumers cannot discover you on G2 until you will have a profile.

When in-market consumers go to your G2 profile, you improve your probabilities of promoting software program to them by showcasing your consumer testimonials and product options.

Person opinions generated on G2 spotlight vital product data, model belongings, and content material to teach and inform consumers about your providing. All of this finally works in the direction of establishing and sustaining a web-based repute.

Encourage model advocacy

One among my favourite components about utilizing SaaS review sites, in addition to higher product visibility and constructing belief with clients, is that they assist establish individuals who adore your model. Figuring out your product advocates and customer community members is important to relationship constructing when responding to opinions and interesting in interactions.

G2 profiles additionally function a device to domesticate a consumer group, reply product questions, and take part in discussions concurrently. It acts as a spot to interact in customer-company conversations and strengthen rapport.

Refine gross sales and advertising and marketing

Being seen via your G2 profile is a good first step, however that’s simply what it’s: step one. Figuring out and interesting with potential consumers is the following step to capitalizing on new gross sales alternatives.

Leveraging G2 Buyer Intent data drives gross sales and advertising and marketing income to maneuver down the funnel and take choices of their analysis for brand new software program purchases.

Intent knowledge gives crucial enterprise insights and permits gross sales and advertising and marketing to:

  • Supply contact data
  • Determine in-market consumers
  • Craft personalised messages
  • Hold buyer pulse to scale back potential churn

Drive product innovation

An underrated good thing about amassing and analyzing consumer opinions is its influence on a enterprise’s product ideation and have prioritization actions.

Buyer wants and needs can most straight be gauged by studying their opinions regarding product functionalities and capabilities… or the dearth of them. Whenever you discover many individuals mentioning a particular functionality they need or see within the present product, it serves as vital consumer suggestions.

An lively presence on a software program assessment website like G2 gives alternatives to grasp performance gaps and study traits within the business. This knowledge can basically information your subsequent huge product thought and good progress.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model repute via testimonials and product schooling.
  • Construct a buyer group with consumers who know and love your product.
  • Leverage purchaser intent knowledge to supply prospects and scale back churn with focused data.
  • Refine current merchandise by studying about client wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising and marketing pipeline via buyer opinions is less complicated mentioned than finished haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin amassing opinions and get your product in entrance of tens of millions of potential consumers.

So what are you ready for? Claim your free G2 profile as we speak!

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