Megan Champion is a mother of three, a 15-year elementary schooling instructor, and up to now yr, she’s began a aspect hustle that earned $20,000.

Megan’s aspect hustle is within the parenting area of interest and has 3 essential components:

  1. An Instagram account to drive consciousness.
  2. A podcast referred to as On The Hard Days to drive connection.
  3. And a paid membership to drive group — and recurring income.

On this episode, you’ll find out how all three of these work and the way they work collectively to construct Megan’s enterprise — and the way you might be able to apply a few of the identical methods to your personal enterprise.

The thrilling factor right here is that the viewers numbers that Megan shares aren’t enormous, however they’ve nonetheless been sufficient to construct a reasonably substantial additional revenue stream and assist lots of people on the identical time.

Tune in to The Aspect Hustle Present interview to listen to:

  • how and why Megan had the concept to start out a podcast and paid membership
  • the methods she has leveraged a small however devoted social media viewers
  • how Megan validated her membership concept and launched it

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The Inspiration to Begin a Podcast

Megan was going through the day-to-day challenges of elevating a neurodivergent little one and the self-imposed guilt, blame, and anxiousness that goes together with it.

Lastly, she realized she couldn’t be the one mother going by way of this.

So, Megan determined to start out speaking about it. In early 2021, Megan began the On The Hard Days podcast.

Associated: How Much Does it Cost to Start a Podcast

“At the moment I had no need to carry on any visitors, it wasn’t actually about that. I didn’t even know the place to start out, I didn’t have any listeners, I simply needed to vent,” Megan informed me.

The very first episode known as My Rock Backside Parenting Second. “I simply jumped within the deep finish with a extremely robust incident that occurred with my son and I,” Megan defined.

The primary 10 episodes are simply Megan sharing her tales. Then somebody recommended she begin bringing on different folks with tales to share, and that’s when the route of the podcast modified.

Advertising the Present

“I had a little bit Instagram on the time, a little bit tiny one,” Megan informed me.

Megan would share her podcast episodes along with her 20-30 Instagram followers and would attempt to have interaction with them by asking what they thought.

Megan stated she additionally joined Clubhouse, a social community the place folks can chat with each other and pay attention to conversations.

She discovered a few different mothers coping with related points as her on Clubhouse, they usually ended up showing as visitors on her present.

Megan admits that the primary 6 months had been actually sluggish by way of listenership. However within the second half of her first yr, she began seeing some momentum.

Aggressive Evaluation and Doing One thing Completely different

About 6 months previous to starting her podcast, Megan began listening to numerous parenting and motherhood podcasts.

From listening to those reveals, Megan realized there was one thing lacking — or at the very least she couldn’t discover a podcast masking the stuff she needed.

Megan defined that all the podcasts she discovered had been “advice-driven”, didn’t have interviews with “actual mothers”, and she or he by no means heard anybody saying, “that is actually exhausting.”

Whereas Megan didn’t do any detailed competitors evaluation, this was sufficient for her to wish to begin her personal podcast.

Megan needed to speak to different mothers going by way of the issues she was and have them share their experiences elevating a neurodivergent little one.

The Second of Validation

Throughout the first yr, Megan’s viewers was rising slowly, largely by way of word-of-mouth.

Megan stated she began to supply 10-minute discovery requires mothers who would possibly wish to be on the podcast.

Megan additionally went into some Fb teams and dropped a message letting mothers know in regards to the discovery calls.

Anticipating possibly 10-15 mothers serious about being on the podcast, Megan stated she was shocked when she had 100 mothers message her and present curiosity.

This was the purpose the place Megan realized there was probably an enormous viewers for her present, and that she had loads of visitors lined up.

“I used to be in a position to batch file months and months price of podcast episodes simply from that outreach,” Megan informed me.

Listenership and Obtain Numbers

On the yr mark, Megan stated she had a complete of 20,000 episode downloads.

Up to now, along with her podcast being reside for a yr and a half, Megan has simply handed the 42,000 obtain mark.

Megan at the moment will get round 1,000 downloads per week.

Megan defined that after the invention calls and interviews with mothers had been over, she nonetheless needed to communicate with them.

Her podcast was extra than simply telling her story and the tales of her visitors, it was a approach for Megan to attach with different mothers going by way of related challenges as she was.

“I used to be actually on the lookout for friendship, connection, group,” Megan informed me.

That is what made Megan understand that there was a necessity for a platform that would facilitate a group of moms elevating neurodivergent youngsters.

Megan stated she may see there have been teams and communities for fogeys of kids with autism and different identified situations, however nothing for fogeys whose youngsters didn’t have a prognosis.

That is what gave Megan the concept to start out an internet membership group, which she’s referred to as Mother’s Together.

Starting this membership community has “utterly modified my life and the trajectory of my enterprise,” Megan informed me.

What’s Contained in the Membership?

Megan has created a month-to-month membership and group with a powerful emphasis on offering help to the members.

There are three essential components to the membership:

1. Discussion board

There’s a discussion board the place mothers can put up questions and talk about matters with different mothers.

This discussion board is powered by its personal app, it’s not a part of any social media community, and in addition acts as a searchable database.

Customers can search by age, location, prognosis, and varied different classes to rapidly discover all of the threads associated to their subject of curiosity.

2. Private Help

When a brand new member joins, they obtain an electronic mail asking a couple of questions on their private circumstances and what sort of help they’re on the lookout for.

Megan goes by way of these solutions and personally matches every member up with different mothers going by way of related issues.

Megan stated she began out internet hosting weekly meets on Zoom with members. However that’s since was rather more frequent meets among the many members.

Most members will join with their help companions or “pod squad” as Megan calls it, and chat utilizing MarcoPolo.me every day, even a number of occasions a day typically.

Megan additionally has a private thread with every mother open on MarcoPolo however understands that as her membership numbers proceed to develop her time is being unfold fairly skinny.

3. Visitor Consultants

As soon as a month Megan brings a visitor skilled and hosts a reside Q&A on Zoom. So, there’s some skilled content material behind the paywall, however a lot of the content material is created by members within the discussion board.

Launching and Pricing a Membership

When Megan first had the concept to launch a membership she reached out to 10-12 mothers she had already related with and requested in the event that they’d leap on a Zoom name to debate it.

“They beloved it,” Megan stated about their response to her membership concept.

Megan additionally requested if they’d be her founding members and join a month-to-month price of $19.99, they usually stated sure.

Megan stated she needed to create a membership the place mothers may come and go with none strain or the necessity to commit.

There are not any yearly choices, only a month-to-month price. The worth level has been going up since launch and was $40/mo on the time we recorded.

“The entire thing is meant to really feel very à la carte, take what you want for help and go away,” Megan defined.

However what shocked Megan is her retention fee.

“They don’t go away, and that’s the magic, due to the friendship and the deep connections,” Megan informed me.

Megan’s purpose has been so as to add one other 12-15 members per 30 days and create a few new teams.

Her numbers have been rising steadily and Megan now has greater than 100 members since launching final August.

Instruments and Tech

The instruments and tech Megan is utilizing to run her membership enterprise are:

  • MightyNetworks – That is the software program powering her membership platform.
  • Mailchimp – Megan has used Mailchimp earlier than and stated she is going to most likely return to it. In the meanwhile she’s utilizing Squarespace’s personal electronic mail software program.
  • Zapier – Megan has simply began automating issues utilizing Zapier and intends to automate extra of her processes sooner or later.

Rising an Instagram Following Utilizing Reels

Megan makes use of her Instagram following to advertise her podcast and drive new membership signups.

Each month she goes reside on Instagram with different moms, shares testimonials from her members, and engages along with her followers.

Megan had 12k followers on the time of the interview and attributed most of her development to “reels, it’s completely reels all the approach.”

Reels is likely one of the put up choices Instagram makes out there. Mainly, a reel is if you file a video clip of your self with a bit of audio from a movie, tune, or one thing else added excessive supplied by Instagram.

Megan stated it’s vital to choose a soundbite that’s trending (you’ll see an arrow pointing up subsequent to the clip) as this will increase the prospect of your reel being seen.

Megan picks soundbites that sometimes have lower than 1k views, so that they’re not too closely used.

She then tries to discover a method to match the audio right into a situation that works as a mother with a neurodivergent little one.

Megan has had a few of her reels go viral. She’s additionally seen her views and followers go up because of posting recurrently.

Megan doesn’t make common posts anymore, she posts a reel each day, creates tales that includes questions she’s requested by different mothers, and goes reside as soon as every week.

You may see precisely how Megan creates her reels by testing her On The Hard Days Instagram account.

Different Income Streams

Paying members in her Mom’s Collectively membership is Megan’s essential income.

Megan has tried another issues, corresponding to designing shirts and organising a Patreon, however admits she hasn’t put sufficient time into these to make them work.

Beginning a New Program

Megan has a brand new program within the works, it’s a transformational program that has a begin date and an finish date.

It’s going to be a 6-month course giving mothers a deep dive into who they’re and serving to them discover their confidence once more.

Megan is bringing in some consultants to assist out and is happy to run a pilot take a look at in October, and launch it in January of 2023.

This system goes to be referred to as Evolve. You may be among the many first to find out about its launch by following Megan’s Instagram or signing up for her mailing checklist.

What Does a Day in Your Life Look Like?

“It’s been a really busy yr,” Megan stated.

Being a mother, a instructor, and rising her aspect hustle has been a problem. On a typical day, Megan is unable to do something till her youngsters are in mattress.

Megan stated that if she didn’t imagine in what she is doing, she wouldn’t have the ability to do it.

Making a distinction within the lives of different mothers in the same state of affairs to hers is what drives Megan, she actually needs to create the go-to place for mothers with neurodivergent youngsters.

Megan’s #1 Tip for Aspect Hustle Nation

Connection, connection, connection.”

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