Regardless of how you utilize Twitter, getting acquainted with the analytics device is in your greatest curiosity.

From new startups to enterprise organizations, figuring out the ins and outs of Twitter Analytics can present your staff with a ton of helpful information.

Whether or not you’re simply studying to make use of Twitter or working your twentieth advertising marketing campaign, figuring out methods to entry and perceive your analytics is important to rising your viewers. 

Twitter is likely one of the world’s hottest social media apps, with over 500 million tweets posted each day – 6,000 a second! If you wish to higher perceive what your corporation is doing proper and what it may very well be doing higher, monitoring your analytics will help.

What metrics does Twitter monitor?

Similar to each social network platform, Twitter has its personal vernacular. Earlier than we dive into all issues Twitter Analytics, right here’s a breakdown of the metrics you’ll see in your analytics dashboard.

  • Impressions: The entire variety of occasions a person has seen your identify or tweet
  • Attain: The variety of customers who noticed an impression of your submit inside their timeline
  • Engagement: Mentions, retweets, new followers, or likes from one person to a different
  • Engagement price: Metrics that monitor how actively concerned along with your content material your viewers is by commenting, liking, or retweeting 
  • Hyperlink clicks: The entire variety of occasions a hyperlink inside a tweet was clicked
  • Mentions: What number of occasions one other Twitter person mentions you in a tweet
  • Followers: The variety of Twitter customers who’re subscribed to your account

Advantages of monitoring Twitter Analytics

It doesn’t matter what social campaigns your Twitter account runs or the way you work together along with your viewers, you could find plenty of advantages to monitoring the info inside Twitter Analytics.

As an example, do you need to know what your viewers needs to see out of your account? The dashboard highlights what your followers reply to essentially the most. It may very well be tweets with solely textual content, ones with video content material, or perhaps your followers simply actually love the images of your pet. With out this information, it may be difficult to pinpoint which sort of content material will hit the mark along with your followers.

Moreover, Twitter Analytics lets you monitor your progress. You’ll be able to see what number of followers you’ve gained and misplaced per thirty days and evaluate progress traits over time. This information additionally exhibits customers what kinds of content material enhance your follower depend.

How one can use Twitter Analytics

Twitter Analytics is free for anybody to make use of. Whether or not tweeting as a person or a enterprise, you may have entry to a full report of your Twitter exercise.

To entry your Twitter Analytics, you should be logged into your Twitter Account.

From the primary display, navigate to the left-side menu and click on Extra.

You’ll see a brand new menu seem, and from there you’ll click on Analytics.


Month-to-month dashboard

Your month-to-month dashboard is the primary display you’ll see inside your Twitter Analytics. Consider this as your month-to-month report card with high-level statistics and information surrounding your biggest hits.

Your Twitter analytics homepage could have a 28-day abstract throughout the highest of the display. Right here, you may see what number of tweets you posted in that point span, the variety of impressions you obtained, profile visits, mentions, and the change in followers. Twitter additionally lists the distinction in engagement from the earlier month. These stats are highlighted in inexperienced or pink.

twitter dashboard

Right here, you’ll discover information about:

  • Your high tweet of the month, by impressions
  • Your high point out of the month, by engagement
  • Your high media tweet of the month, that means tweets with both a picture or video
  • Your high follower of the month, that means the individual with essentially the most followers who follows you
  • The entire variety of tweets, impressions, profile visits, mentions, and new followers over the past month

Unsure what to do with this information? For starters, if it will make sense to your account, take the highest tweet and the highest media tweet of the month and reshare it subsequent month with a special caption.  Subsequent, should you haven’t already, retweet the highest point out you’ve obtained for the month. And with reference to your high follower, think about reaching out in a direct message (DM), thank them for the observe, and begin a dialog.

For instance, you may see from the G2 dashboard that our high tweet mentions our Summer season 2022 Report, which features a hyperlink for customers to log in and see all those who earned awards.


If we click on View Tweet Exercise, we’re dropped at a brand new display that exhibits the exercise that tweet has obtained all through the month, together with 3,145 Twitter impressions, 146 complete engagements, and 58 hyperlink clicks.

These numbers imply that 3,145 customers noticed this tweet as they have been utilizing Twitter, 146 engaged with this tweet, and 146 clicked on the hyperlink.

To actually hone in on this information, keep in mind:

  • Hyperlink clicks present relevance. One other Twitter person discovered your content material attention-grabbing sufficient to go to a special web site to be taught extra.
  • Element expands present curiosity. Another person clicked in your tweet to see the thread of feedback or replies you’ve obtained from others, that means they wished to know extra.
  • Likes present appreciation, that means your tweet resonated with another person, and so they gave you a digital high-five.
  • Media engagement indicators approval and curiosity. Different Twitter customers wished to see extra, so that they clicked the photograph or watched a video in your tweet.
  • Retweets present which tweets have essentially the most worth, since they point out somebody discovered your tweet worthwhile sufficient to share with their very own viewers.
  • Profile clicks present that individuals need to know extra about who you might be and what you’ll have to supply.
  • Replies present that others worth what it’s important to say and want to be part of the dialog.

Twitter engagement

Subsequent, let’s discover Twitter engagement. To take action, click on Tweets within the higher menu.


From there, you will discover the web page says Tweet exercise on the high. This part exhibits you your tweet metrics in a handy bar graph. Our dashboard exhibits tweets have earned 17,800 impressions over the 28-day interval.


You’ll be able to see the exercise your tweets have gotten for the default previous 28 days, or change the time interval to investigate your content material over a special size of time.


You’ll be able to drill into this information even additional by clicking a particular day throughout the bar graph. For instance, beneath you may see that on July 21, our account tweeted 4 occasions and obtained 1,244 impressions.


Under this information, Twitter Analytics exhibits your content material damaged out into Tweets, High Tweets, Tweets and replies, and Promoted. Twitter tells you what number of impressions and engagements every tweet obtained, in addition to its engagement price.


You’ll additionally have the ability to see the tweets which can be resonating with folks on the High Tweets tab. This goes deeper than simply seeing the one High Tweet from the analytics homepage.


To the fitting, you’ll see your Engagements damaged down by Twitter engagement price, hyperlink clicks, retweets, likes, and replies. Similar to the bar graph above, these engagement metrics for Twitter are nice once you’re evaluating your progress month-over-month.


This whole part of Twitter Analytics is a good way to guage your content material and the way your viewers reacts to several types of media. In case you discover one thing labored properly, replicate it and see should you obtain the identical engagement. Referring to your analytics will show you how to to grasp what your viewers likes.

How one can use Twitter Media Studio

Craving much more information? Make the most of the latest addition to Twitter – the Media Studio. Similar to we did earlier than, when logged into your account, click on Extra and this time click on Media Studio.


The Media Studio is just like Twitter Analytics, however it focuses on the video content material your account shares. To get began, from the highest menu, click on on Insights after which Viewers.


This dashboard presents a grid, highlighting every day of the week, additional damaged down by time of day. The darkish squares present when you may have the best engagement, and the sunshine squares present the bottom engagement. Being attentive to once you submit your movies can enhance watch time and engagement. It’s greatest to publish when your viewers is most engaged along with your content material.


Primarily based on our grid, Monday and Wednesday mornings have excessive engagement. You’ll be able to be taught extra about this engagement once you hover over every sq.. It even prompts you to schedule a tweet throughout this time for the perfect probability of engagement. 


What does the info inform you?

One of the best information is your individual, so take the time to be taught extra about what it has to say. Twitter Analytics will help you determine what route your content material ought to go in and inform you of the simplest technique to delight your viewers. So go forward, get tweeting!

Now that you’ve got a greater understanding of Twitter Analytics, discover ways to promote on the platform with social media advertising software.

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