This week’s episode is about self-publishing, which we’ve lined earlier than. However this week’s friends have turned the success of their e-book right into a full-time enterprise that’s nonetheless rising in momentum.

In late 2020, Justin and Alexis Black self-published their first e-book Redefining Normal: How Two Foster Kids Beat The Odds and Discovered Healing, Happiness and Love.

Redefining Regular at present has over 200 critiques on Amazon and has bought greater than 9,000 copies within the two years because it was printed.

That’s an accomplishment in itself for a memoir. (Usually, except you’re already well-known, no one’s shopping for your memoir!)

Along with e-book gross sales, Justin and Alexis are additionally doing workshops, keynote speeches, and different paid gigs associated to the content material of their e-book.

On this episode we dive into the whole lot Justin and Alexis did to set the e-book up for achievement, and how one can borrow the identical ways in your personal facet hustle.

Justin joined me on The Facet Hustle Present interview to share:

  • the place the inspiration to jot down Redefining Regular got here from
  • how they constructed their e-book launch crew
  • how they’ve created a number of different income streams

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The Inspiration to Write Redefining Regular

“The explanation why we needed to jot down this e-book was largely as a result of myself and my spouse had lived with the expertise of trauma happening generations in our household, and we’ve additionally lived the expertise in foster care,” Justin advised me.

Justin defined that he and his spouse, Alexis, needed to jot down a e-book about their very own private tales rising up and the way their paths crossed.

Within the e-book, they share their household histories and the way their very own paths merged after they discovered one another, and the way it’s impacted their lives.

However greater than that, Justin advised me they wrote the e-book to assist problem readers to query their very own lives and what they need from their parental relationships.

Justin defined that their e-book makes readers ask themselves:

  • What’s your regular?
  • Is it primarily based on one thing that’s wholesome or unhealthy?
  • How do you go about redefining that?

Writing a Ebook and Hiring Assist

“One of many greatest issues that helped us set up the writing of the e-book itself was The Self-Publishing School created by Chandler Bolt,” Justin advised me.

Justin stated The Self Publishing School course took himself and Alexis by way of the method of methods to collect their ideas, define their e-book, and begin writing it.

One thing else Justin stated helped the entire means of writing a e-book was surrounding himself with the proper folks.

He was cautious about who he advised he was writing a e-book, in addition to who he listened to for recommendation.

“Everyone’s enter just isn’t all the time good,” Justin defined.

As soon as he had his first draft, Justin stated he confirmed it to folks with writing expertise to get their skilled opinion on how the e-book was shaping up.

Justin and Alexis spent most of their money and time on a content material editor. It was the content material editor’s job to ensure the story made sense and skim effectively, which is vital to the top reader.

In addition they paid English academics to go over the grammar and assist edit the ultimate copy. Justin stated they ended up having about 7-8 totally different editors go over the e-book to get it to the place he and Alexis have been pleased with it.

Even so, Justin advised me, “We weren’t set on the whole lot being excellent earlier than we truly printed. We knew there could be errors, some grammar errors all through the e-book.”

As they have been publishing their e-book by way of Amazon’s Print on Demand service, Justin knew he may make modifications down the highway and re-upload the e-book.

Making a Ebook Cowl

Justin and Alexis used an organization known as 100covers.com to design their cowl. 100Covers is a web based platform the place a crew of designers all produce a canopy primarily based in your specs, and also you get to decide on which cowl you want finest.

They ended up utilizing their engagement picture for the duvet, which Justin stated wasn’t the unique plan.

After bouncing a number of concepts with their launch crew and having folks vote on which cowl concepts they appreciated finest, they ended up with their engagement picture and blue background.

Constructing a Launch Group

Justin and Alexis built a launch team who have been instrumental in serving to with the whole lot from tweaking the duvet, developing with a title, and naturally, launching the e-book.

Justin stated he reached out to folks he’d recognized personally and professionally for numerous years and requested in the event that they needed to be concerned.

It was a profit being within the faculty setting, Justin and Alexis knew numerous teachers and folks with expertise enhancing and publishing books.

Justin saved the launch crew closely concerned in the entire course of. From sending small snippets of the e-book to his concepts for the title, he was always bouncing concepts off of them.

Justin stated he and Alexis created a Fb group with their launch crew for ease of communication and likewise had them in an e-mail loop.

Right here they might share quizzes and questionnaires, and will simply choose up suggestions and bounce concepts round. By launch date, there have been round 300 folks on the crew!

“Giving folks a view into the method makes them really feel vital… they really feel such part of it and near it,” Justin defined.

Launching a Ebook and Pricing Technique

Main as much as the launch, Justin stated he constructed anticipation amongst his launch crew by counting down the times until launch and making the e-book accessible to pre-order every week earlier than launch.

For pricing, Justin determined to launch the e-book at $0.99 on day one to assist get some preliminary traction.

Realizing critiques have been vital for Amazon’s algorithm, Justin tried to get everybody who learn the e-book to depart a overview.

One of many incentives Justin ran was a raffle. Everybody who left a overview inside a sure period of time was entered right into a raffle to win a present card.

Justin additionally helped out his overview crew by outlining methods to write a overview and among the factors they may wish to embody.

This helped out among the individuals who learn his e-book however wouldn’t often write a overview as a result of they weren’t certain methods to or what to jot down.

PR and Advertising and marketing Redefining Regular

One of the crucial vital issues that helped market Redefining Regular was, “understanding who have been serving,” Justin advised me.

That is one thing Justin stated he realized from Self Publishing College. Within the course, Self-Publishing College teaches college students to know their market, know who they wish to serve, and methods to get into these circles.

Justin stated he broke down his e-book into totally different themes, corresponding to youngster welfare, non secular religion, psychological well being, and so forth.

He and Alexis then immersed themselves in these totally different environments.

For instance, they might go to separate conferences for psychological well being and youngster welfare, Christian music festivals, and different occasions to advertise their e-book.

This was an efficient advertising and marketing technique to succeed in a a lot wider viewers, whereas nonetheless promoting the e-book to individuals who would profit from it.

To introduce themselves to the organizers of those occasions, Justin stated he and Alexis created a media kit.

Inside their media equipment, they included bios about themselves, their skilled expertise, and would breakdown the whole lot they might cowl given the prospect to talk.

Accumulating Emails With a Lead Magnet

As a way to collect emails, Justin and Alexis have included a lead magnet close to the start of their e-book.

Their lead magnet is a PDF titled “How Wholesome Is Your Relationship?” It’s a guidelines folks can run by way of to get an thought of how wholesome their relationships are.

As a substitute of placing a hyperlink for somebody to click on, nonetheless, Justin asks readers to e-mail him immediately together with the phrases “FREE GIFT” within the title of the e-mail.

Justin stated he did this as a result of he needed to provide readers motion steps to observe so that they really feel included within the course of.

Somebody on his crew has to manually reply when somebody asks for the guidelines, they usually then use MailerLite to handle their e-mail listing.

Justin stated he additionally has a lead magnet popup on their web site they usually additionally accumulate emails in individual at occasions.

It’s been working nice as Justin stated their e-mail listing is as much as 7,000-8,000 subscribers.

Justin defined that he and Alexis have been in a position to take themes and conversations from their e-book and switch them into workshops and keynote talks.

Justin stated there’s lots of demand from social employees and different professionals within the youngster welfare house on the lookout for examples and recommendation from folks of their place.

Via their workshops and keynote talks, Justin and Alexis have been in a position to take professionals from numerous industries by way of the steps they personally went by way of.

Justin and Alexis have been delivering these workshops and speeches each in individual and nearly. For a 1-hour keynote speech, Justin stated they’re charging round $8,500.

Method to go!

Surprises Alongside the Approach

Justin advised me he’s shocked that writing the e-book has changed into a full-time enterprise for himself and Alexis.

They didn’t got down to write the e-book as a strategy to start a business.

However greater than that, Justin stated he’s been actually shocked by among the testimonials and suggestions they’ve obtained about their e-book.

“I’ve heard folks say, ‘that is surprisingly lovely,’” and “You’ve inspired me to return and get my doctorate,” Justin advised me.

What’s Subsequent?

Wanting ahead, Justin and Alexis’ lives are solely getting busier.

They’ve a baby on the best way, they launched a faith-based companion information in July 2022, they usually’re releasing their first kids’s e-book developing this fall.

Justin stated they’re additionally increasing their crew so that they’re in a position to placed on extra workshops across the nation.

Justin’s #1 Tip for Facet Hustle Nation

“See how one can serve.”

Obtain Your Free Self-Publishing Guidelines

Obtain the Self-Publishing Guidelines

There is a LOT that goes into turning a e-book thought right into a profitable product. Do not go into it blind.

Seize the free best-selling e-book mission guidelines:

You may additionally obtain my finest facet hustle suggestions and weekly-ish e-newsletter. Decide-out anytime.

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