In the present day I’ve bought an superior story for you — on the one hand, it’s about matching your pursuits and expertise with a hungry market, however possibly extra importantly it’s about documenting your work.

If you do these two issues, like Craig Odem has, you begin to see some enjoyable outcomes.

I discovered Craig via the Side Hustle Nation Facebook group; he’s a pastor in Tennessee however as a facet hustle he sells vegetation out of his yard.

Craig’s yard nursery does round $10k in gross sales yearly!

However the place issues get much more attention-grabbing is if you issue his Savvy Dirt Farmer YouTube channel.

Craig began his YouTube channel in early 2021. It’s already hit 1 million views and is beginning to usher in some fairly vital income by itself by way of a number of income streams.

Tune in to The Aspect Hustle Present interview to listen to:

  • how Craig got here up with the concept to promote vegetation
  • how he’s rising and promoting vegetation
  • what he’s accomplished to develop his YouTube channel

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The Inspiration to Begin Promoting Vegetation

“I’ve all the time loved rising issues like a vegetable backyard; squash, cucumbers, beans, that type of factor. It simply bought me desirous about, is there a method to flip that into extra cash,” Craig instructed me.

It was throughout a go to to Lowe’s backyard middle when the concept actually hit Craig. He noticed dozens of individuals queuing for vegetation, and occurred to note one lady spending $900 on blueberry vegetation.

At the moment, Craig hadn’t tried to develop panorama vegetation, evergreens, or flowers. However seeing a marketplace for it, it was one thing that Craig wished to do.

“I simply began studying about it and thought, ‘possibly I might learn to do that?’” Craig stated.

It took about 6 months of analysis earlier than he pulled the set off and began planting some vegetation and flowers, which was in late 2016.

Studying About Vegetation

Craig admits it took some time for him to stand up to hurry with which vegetation have been well-liked, what they have been referred to as, and the way to develop them.

Panorama vegetation have been new to him, and to make it tougher they typically go by their botanical names and there are sometimes a whole bunch or 1000’s of sorts of every plant.

Along with that, lots of the commonest vegetation are under patent or are trademarked for a sure variety of years.

As shocking as that sounds, you may’t develop and promote sure varieties.

To simplify issues, Craig stated he began by trying round his neighborhood to see which vegetation have been well-liked and discovered the way to determine them.

He knew that if vegetation have been well-liked round his neighborhood, there was going to be a marketplace for them and so they shouldn’t be too onerous to develop.

As recommendation for anybody who needs to get began rising and promoting vegetation, “You gotta know what you’re rising and you can’t guess,” Craig stated.

Selecting Which Vegetation to Promote

Craig stated he has “killed a number of vegetation” determining which vegetation he can develop successfully and which vegetation are higher for promoting.

Craig has settled on rising outside vegetation, and he additionally focuses on vegetation which can be simple to develop and keep.

For instance, his best-selling plant is a hosta. Craig stated they’re “super-easy to develop, and so they by no means die over winter.”

This makes them excellent for him to develop, and in addition nice for homeowners in search of a low-maintenance plant.

Craig stated his different best-selling vegetation are:

  • Hydrangeas
  • Two totally different types of arborvitaes
  • Blackberry vegetation

Craig stated edible vegetation like blueberries are in enormous demand, however he has not had the most effective success with different vegetation bearing edible fruit.

Making the First Sale

Some associates of Craig’s have been throwing a yard sale fundraiser for charity and requested if they might host it at his home.

Craig stated sure, and determined to place out his first vegetation that have been prepared on the market.

Craig talked about on the yard sale advert that he can be promoting some arborvitaes, that are additionally referred to as “display screen timber” as they’re generally used to line property boundaries.

The primary one that turned up purchased the entire arborvitaes.

All through the day, Craig stated extra individuals stored asking concerning the timber as in addition they wished to purchase some.

“If I had 200 of them I might have bought all of them that morning,” Craig stated.

That was all of the validation Craig wanted. He stated he knew at that time that if he might determine the way to develop a number of arborvitaes he might promote them.

Pricing Vegetation

Craig fees $7 per plant. Though, Craig admits he might in all probability increase his costs a bit of as he’s by no means had somebody say it’s too excessive.

The issue Craig faces is that he doesn’t need to maintain onto vegetation for any longer than mandatory.

Craig has round 1,500 sq. toes to work with in his nursery. This can be a first rate quantity of house, however he’s typically close to capability.

If you wish to see what 1,500 sq. toes seems like or how Craig is managing his nursery house, you may check out his YouTube Channel.

Advertising the Yard Nursery

Craig stated he sells round half of his vegetation via what he calls a “driveway plant sale.”

To run a driveway plant sale, Craig places an announcement out on his native Facebook Marketplace and another teams that he’ll be promoting vegetation.

He then places his vegetation out on his drive and other people pop by and purchase them or name him and make an appointment to see particular vegetation.

This season alone Craig stated he’s bought greater than 1,000 vegetation doing this.

Rising a YouTube Channel

Being on digital camera wasn’t one thing Craig was comfy with at first and he didn’t have expertise enhancing video when he began his YouTube channel.

He’s come a good distance within the yr or so he’s had the channel, each in manufacturing high quality and utilizing it as a income stream.

In reality, on the time of the interview, Craig had lately upgraded from filming all of his movies with an iPhone SE to utilizing a wireless rode mic and a GoPro.

One of many movies that took off and helped get the channel monetized was a video about propagating hydrangeas which Craig recorded final July.

Craig remembers his first examine from YouTube for advert income, it was for round $700.

“I couldn’t imagine it, and it was due to that video,” Craig instructed me. That video about propagating hydrangeas now has greater than 110,000 views.

That was the purpose the place Craig and his spouse realized that they might flip their YouTube channel into an honest income stream.

On the time of recording the interview, his Savvy Grime Farmer channel was about to hit 20,000 subscribers, had simply hit 1,000,000 complete views, and Craig had simply posted his one centesimal video.

Craig places the success of that video and his channel merely right down to him being himself.

He didn’t examine the YouTube algorithm or do something on the Website positioning-side, he simply publishes movies of himself working in his nursery.

Monetizing a YouTube Channel With A number of Income Streams

Craig has leveraged his YouTube channel to create the next income streams:

  • Advert Income – Craig is making round $1,500-2,500/mo in advert income throughout the excessive season.
  • Sponsored Movies – Craig has already accomplished 2-3 sponsored movies and he’s been receiving extra presents lately as his channel grows.
  • Promoting Cuttings – Final yr Craig marketed plant cuttings on his movies and ended up promoting greater than 500. He’s planning on doing it once more later this yr.
  • Affiliate Commissions – Craig has added Amazon affiliate hyperlinks to the underside of the entire movies and that brings in $60-80/mo. He additionally has a relationship with a third-party affiliate via ShareASale.

What’s Subsequent?

Craig instructed me, “proper now we now have extra vegetation in our yard for subsequent yr than we’ve ever had.”

Craig stated he’s undecided how he’s going to handle all of these vegetation, and he was additionally coping with a heatwave after we spoke. However he’s assured he’ll discover a approach.

Promoting vegetation continues to be very a lot a side hustle for Craig. However together with his YouTube channel and the variety of bodily vegetation he’s promoting growing, it seems like he’s going to maintain turning over extra income.

Craig’s #1 Tip for Aspect Hustle Nation

Get transferring!

Hyperlinks and Sources from this Episode

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