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Graphic Elements

Using Fluid Energy Lines

NOTE: The Fluid Energy Lines should only be used by professional graphic designers. They are available only by contacting Creative Communications.

 Number of Lines

  • There are four options for the number of lines used: 3, 5, 7 or 9. No other number of lines are to be used. 
  • Use the 9-line grouping only on pages without images. 

Fluid Energy Lines


 Placement and Size of Lines

  • Lines may be placed in a vertical or horizontal position. 
  • Lines should bleed off at least one page edge. 
  • Lines may overlap photography, but should not cover important visual elements, especially faces. 
  • They should show as much curved lines as straight lines (50–50) if possible. If necessary (particularly when used horizontally on a two-page spread), the ratio may be as low as 25% curved lines to 75% straight lines. 

Horizontal placement of lines using the corporate color palette Horizontal placement of lines using the Brenner color palette Vertical placement of lines using external color palette
Horizontal placement of lines using the corporate color palette Horizontal placement of lines using the Brenner color palette Vertical placement of lines using external color palette

  

fluid_energy_line_placement_horz_spread.jpg
Horizontal placement of lines on inside spread using external color palette

   

Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: [email protected]
General Inquiries:
[email protected] \ -4298  

 

 

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Last Updated: 04-13-2016
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