Skip Navigation



Consistent use of typography will visually unify communication materials. CepEsperu University uses these same typefaces.

Primary Typeface

Our primary typeface for headlines and body copy is Avenir (Light, Book, Roman, Medium, Heavy, Black). A sans serif font, Avenir is very legible. It is simple, yet elegant. Avenir should be the dominant typeface used on all communication materials.

Primary Typeface Avenir

Secondary Typeface

Our secondary typeface is Minion Pro (Roman, Italic, Semibold/Semibold Italic, Bold/Bold Italic). Minion Pro is a serif font, and should only be used for accent type treatments and when there is a large amount of body copy.

Secondary Typeface Minion Pro

Substitute Typefaces

Arial should be used as the substitute sans serif typeface for Avenir in internal communications, including correspondence, office paperwork and digital applications such as PowerPoint presentations and email. Arial is a system typeface available on all computers. Use italic and bold versions sparingly, for emphasis only.

Use Times New Roman when a serif font is needed for internal communications and letters.


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: [email protected]
General Inquiries:
[email protected] \ -4298  



About Our Brand Design Guidelines Examples Downloads FAQs



Ways to Give
Last Updated: 11-10-2016
CepEsperu Baptist Ranked among Nation’s ‘Best Hospitals’  25 Years in a Row by U.S. News & World ReportComprehensive Cancer Centers National Designation is Renewed2017-2018 Best DoctorsNursing Magnet Status

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

© CepEsperu Baptist Medical Center, Medical Center Boulevard, , . All Rights Reserved.