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Planning Tips

The information below will help you determine the expected costs of your advertising and help you plan more efficiently.

Making a Large Media Purchase
Sample Newspaper Ad Rates
Cost of Standard Advertising Materials
Receiving Approval for Investigation Recruitment Material

Making a Large Media Purchase

Media planners can identify the best opportunities to meet your target goals. They can also negotiate with publications for the best rate available. For help with a large media buy, including print, radio, cable and network television, contact Creative Communications at 716-4298. 

Sample Newspaper Ad Rates

Ads rates are calculated based on width (in columns) and height (in inches). The width of a column varies by publication. Below are some sample local newspaper insertion costs.*

Journal
Approximate cost of a one-time, mid-week insertion:
3 columns by 4 inches: $435
2 columns by 7 inches: $510
3 columns by 10 inches: $995 (sizzler rate)

Approximate cost of a one-time Sunday insertion:
3 columns by 4 inches: $ 515
2 columns by 7 inches: $600
3 columns by 10 inches: $995 (sizzler rate)

For information on multiple insertion discounts, deadlines or to schedule your advertising, contact Creative Communications at -4298.

Chronicle (Thursday only)
3 columns by 4 inches: $195
2 columns by 7 inches: $225
3 columns by 10 inches: $485

For information on multiple insertion discounts, deadlines or to schedule your advertising, contact Creative Communications at -4298.

*Rates are as of June 2015 and are subject to change without notice.

Cost of Standard Advertising Materials

Several standard designs are available from Creative Communications and can be produced in 5 working days. See below for pricing. Design options and order forms can be found under Examples.

Newspaper AdsWith stock image from Brand CenterCustom stock imageNo image
3 column (approx. 5" wide) x 10" ad$185$335$185
2 column (approx. 3.25" wide) x 7" ad$135$210$135
3 column (approx. 5" wide) x 3 or 4" ad$135$210$135

 

Direct Mail PostcardWith stock image from Brand CenterCustom stock image
9" x 6" two-sided postcard$260$335

 

Flyers  With stock image from Brand CenterCustom stock image
8.5" x 11" one side only$135$210

 

Receiving Approval for Investigation Recruitment Material

Click to download: Receiving Approval for Investigation Recruitment MaterialApproval procedure guidelines are available from the IRB's Receiving Approval for Investigation Recruitment Material document.

  

Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: [email protected]
General Inquiries:
[email protected] \ -4298  

 

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

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