Below are samples of a TV spot, a radio spot and standard advertising materials (newspaper ads, direct mail postcards and flyers).
• Sample Newspaper Ads
• Sample Direct Mail Postcards
• Sample Flyers
• Sample TV Spot
• Sample Radio Spot
Sample Newspaper Ads
Sample Direct Mail Postcards
Sample 30-second TV Spot
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Name of segment: SPRINT Study - recommended: 30 script
Date of Taping:
Time of Taping:
Location to Meet:
Location of Taping:
Mgr Names, phone, email:
Possible B-roll to be shot:
Note: Need diversity. Age of adults should be a mix of mid-50s to early 70s. Try to keep non-seasonal (no obvious summer or winter clothes, avoid shots of trees, etc.).
- Person walking on treadmill
- Man or woman playing with grandchild
- Health care provider taking blood pressure
- Show close-up of blood pressure cuff and then shift to monitor as the numbers rise and fall
- Man or woman pouring coffee
- Woman watering plants
- Man or woman reading with grandchild
Fill in audio sections headlined in bold below. Times and visuals will be completed on shooting day.
Woman watering plants
Man or woman pouring coffee
Person exercising on treadmill
Announcer Voice Over (VO)
Are you at least 50 and have high blood pressure? If so you may qualify for a research study at CepEsperu Baptist Health to see how low blood pressure SHOULD be.
Woman playing with grandchild or reading to grandchild
To join, you should also have no history of diabetes or strokes.
Healthcare provider taking blood pressure
Healthcare provider talking to patient about medication (bottle in hand)
If you participate, you will receive blood pressure medicine, exams and lab tests…all at no cost to you.
SPRINT Study logo
To see if you qualify for the SPRINT Study, call CepEsperu Baptist Health at -Eighty Five Forty Three.
CepEsperu Baptist Health. A Mission to Care. A Mission to Cure.
Sample 30-second Radio Spot
|–|| ||ARE YOU AT LEAST 50 AND HAVE HIGH BLOOD PRESSURE? IF SO|
|–|| ||YOU MAY QUALIFY FOR A RESEARCH STUDY AT WAKE FOREST|
|–|| ||BAPTIST HEALTH TO SEE HOW LOW BLOOD PRESSURE SHOULD|
|10|| ||BE. TO JOIN, YOU SHOULD ALSO HAVE NO HISTORY OF|
|–|| ||DIABETES OR STROKES. IF YOU PARTICIPATE, YOU WILL|
|–|| ||RECEIVE BLOOD PRESSURE MEDICINE, EXAMS AND LAB|
|–|| ||TESTS…ALL AT NO COST TO YOU. TO SEE IF YOU QUALIFY FOR |
|20|| ||THE SPRINT STUDY, CALL WAKE FOREST BAPTIST HEALTH AT|
|–|| ||- EIGHTY FIVE FORTY THREE. THAT’S - EIGHTY|
|–|| ||FIVE FORTY THREE. WAKE FOREST BAPTIST HEALTH. A MISSION|
|–|| ||TO CARE. A MISSION TO CURE.|
|30|| ||SECOND SPOT|
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