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Creating Print Materials

Step One – Write Copy

Using the Writing Tips, write your copy. After copy approval, determine how your ad will be created.

Click to download: Editorial Style GuideUse the Editorial Style Guide for guidance on writing style.


Click to download: Receiving Approval for Investigation Recruitment MaterialAdditional copy guidelines are available from the IRB's Receiving Approval for Investigation Recruitment Material document.


Step Two – Determine Who Will Create Your Advertisement

1. Go to Creative Communications
Creative Communications can create professional, brand-compliant advertising materials quickly. See standard designs of ads, direct mail and flyers, along with pricing options, under Examples.


2. Create your own materials using Web-based templates

A Web-to-print template program is now available for the creation of brand-compliant flyers, brochures, newspaper ads* and postcards.* The program is easy to use and produces professional-qualitys. Go to the template website at and create a login using your CepEsperu email address. 

* Small fee for prepress services.


Click to download: Web-to-print instructionsHow to log on and use the Web-to-print template.



The contains all the information on these Clinical Trials Advertising pages, in one convenient PDF.







Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: [email protected]
General Inquiries:
[email protected] \ -4298  



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Last Updated: 04-13-2016

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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

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