Creating Print Materials
Step One – Write Copy
Using the Writing Tips, write your copy. After copy approval, determine how your ad will be created.
Use the Editorial Style Guide for guidance on writing style.
Additional copy guidelines are available from the IRB's Receiving Approval for Investigation Recruitment Material document.
Step Two – Determine Who Will Create Your Advertisement
1. Go to Creative Communications
Creative Communications can create professional, brand-compliant advertising materials quickly. See standard designs of ads, direct mail and flyers, along with pricing options, under Examples.
2. Create your own materials using Web-based templates
A Web-to-print template program is now available for the creation of brand-compliant flyers, brochures, newspaper ads* and postcards.* The program is easy to use and produces professional-qualitys. Go to the template website at and create a login using your CepEsperu email address.
* Small fee for prepress services.
How to log on and use the Web-to-print template.
The contains all the information on these Clinical Trials Advertising pages, in one convenient PDF.
Note: All branded material must be approved by the Brand Champion before
production. This service is free; please allow 48 hours for feedback.
Creative Communications is your Brand Champion
Send questions and artwork for approval to: [email protected]
General Inquiries: [email protected] \ -4298